Bukovel is publishing its Sustainable Development Strategy 2025-2030 for the first time. The plans will be reviewed yearly.
The strategy defines how we work with the environment, people, economy and governance. It is integrated into the resort’s business model and updated annually in line with the Sustainable Development Policy.
INTRODUCTION
The strategy sets a long-term direction for balanced development that combines:
- economic growth of the resort;
- protection of the unique Carpathian environment;
- improved quality of life for employees and local communities.
The document is part of the overall business strategy and supports management, operational and investment decisions.
It is based on ESG principles, international sustainable tourism practices and Ukrainian legislation, and is reviewed annually according to the resort’s Sustainable Development Policy.
VISION
Bukovel aims to become a modern European all-season resort that combines high service standards with responsible resource use, climate responsibility, guest safety and a positive impact on the Carpathian region.
KEY PRINCIPLES
- Responsibility – understanding the impact of our activities on nature, people and the region.
- System approach – integrating sustainability into all processes, not separate projects.
- Innovation – applying energy-efficient and environmentally friendly solutions.
- Transparency – publishing annual reports.
- Partnership – cooperation with communities, businesses and institutions.
- Safety and quality – prioritising the health of guests and employees.
STRATEGIC DIRECTIONS
Environment
Goal
To minimise environmental impact and preserve the natural potential of the Carpathians.
Key focuses
- energy efficiency and CO₂ reduction;
- responsible water management;
- waste reduction and sorting;
- protection of landscapes and biodiversity;
- eco transport and sustainable construction.
Current and upcoming tools
- automated electricity monitoring;
- water intake control;
- solar panels and energy audits;
- comprehensive waste separation system;
- wastewater treatment;
- ban on jeep tours and snowmobiles;
- development of free public transport;
- green building design;
- cooperation with universities to monitor tourism impact.
People and communities
Goal
To provide safe, attractive conditions for work and stay at the resort.
Key focuses
- guest and staff safety;
- occupational safety culture;
- training and development;
- environmental education;
- inclusiveness;
- support for local communities.
Action directions
- regular safety and inclusiveness training;
- accessible infrastructure development;
- support for local producers and entrepreneurs;
- introducing tours of the local communities;
- investments in local infrastructure;
- preservation of Hutsul cultural heritage;
- employment opportunities in the region.
Economy and prosperity
Goal
To ensure financial stability and competitiveness through sustainable solutions.
Key focuses
- ESG integration into investment projects;
- operational efficiency growth;
- development of year-round tourism;
- strengthening investor trust;
- strengthening the resort’s role as an economic driver of the Carpathians.
Tools
- conservation of natural resources;
- summer and off-season tourism products;
- off-season marketing;
- tours in the region by Tour Center Bukovel;
- support of local business.
Governance
Goal
Introducing a transparent and sustainable governance model.
Key focuses
- GRI standards implementation;
- KPI and ESG dashboards;
- clear responsibility distribution;
- sustainability integration into strategy;
- continuous monitoring.
Practical implementation
- compliance with national and international legislation;
- regular internal reviews;
- stakeholder engagement;
- staff training;
- public communication of results.
Yearly update mechanism
This Strategy is a "living" document.
Every year
- ESG indicators are analysed;
- Goals are reviewed;
- Sustainable Development Policy results are considered;
- stakeholders are involved;
- the updated version is approved by management.
This ensures adaptation to new challenges, legislative changes and strategic priorities.
Continuous improvement principle
Bukovel treats sustainability as a continuous process and commits to:
- improving practices regularly;
- implementing best international solutions;
- considering feedback from communities, guests and staff;
- acting in harmony with nature and people.
SUMMARY
Sustainable development is an ongoing process.
We review and update the Strategy every year, analyse results, consider feedback and implement best practices.
Together with partners, communities and guests, we continue building a resort that grows in harmony with nature and people.