Today we want to highlight Greenpeace – the international organization that has become a global symbol of environmental activism, hope, and unwavering belief in a better future for our planet.
Can a small boat change the world? Surprisingly, yes. One bold voyage marked the beginning of one of the most influential environmental movements of the modern era.
Origins of the movement: from a small boat to global influence
In 1971, a group of Canadian activists from Vancouver set sail aboard the fishing vessel Phyllis Cormack (later renamed Greenpeace) to stop U.S. nuclear tests on Amchitka Island.
This seemingly modest protest sparked a powerful global story – one devoted to protecting the planet, promoting justice, and advocating for peace. Over time, Greenpeace grew into a worldwide movement that unites millions.
“Think globally, act locally”
This motto became a compass for environmentalists everywhere. The name Greenpeace fuses two powerful ideas – “green world” and “peace” – perfectly reflecting the organization’s philosophy: a harmonious coexistence between people and nature.
Key areas of Greenpeace’s work
- Protecting oceans and forests: combating illegal fishing, whaling, and large-scale deforestation.
- Addressing climate change: promoting the shift from fossil fuels to renewable energy; campaigns against major polluters.
- Safeguarding biodiversity: defending endangered species; advocating against uncontrolled GMO use.
- Nuclear disarmament: a mission that remains just as relevant today.
Greenpeace is more than activism. It’s a powerful reminder that even one courageous act can transform history.
The organization’s efforts helped achieve a global ban on commercial whaling, establish numerous marine reserves, and significantly strengthen environmental awareness around the world.
From protest to a global philosophy of sustainability
What once began as radical protest has evolved into a foundation of modern sustainability – including within the tourism industry. Greenpeace demonstrated that ecological challenges are not abstract concepts but real issues demanding action from each of us. Their approach – active, transparent, and responsible – has shaped many sustainability practices worldwide, including in tourism.
Today’s travelers increasingly choose environmentally responsible experiences that protect nature, support local communities, and preserve the authenticity of destinations. This is not a trend – it is a conscious lifestyle. The core principles of Greenpeace – action, responsibility, respect for nature – now define the ethos of sustainable tourism.
Bukovel in harmony with the Carpathians
As the largest tourist resort in Ukraine and Eastern Europe, we recognize our responsibility to protect the unique Carpathian environment. At Bukovel, we believe that tourism is truly successful only when it works in harmony with nature.
Our steps toward eco-responsibility
- Reducing emissions through energy-efficient technologies and expanding EV infrastructure.
- Using resources wisely: water- and energy-saving programs, resort-wide waste-sorting systems.
- Preserving biodiversity: protecting local flora and fauna, cooperating with environmental organizations.
A reminder: in October, the resort launched a pilot waste-sorting program for plastic, glass, and paper. Today, 15 containers are installed across Bukovel. All sorted waste is sent for recycling under the contract with Alpha Recycling IF. More details about our waste-sorting guidelines can be found here.