— Hi, Vira! What do you love most about your job?
— Hi! At a time when Ukraine is facing such extraordinary challenges, visual communication has a particularly important role to play in our society. I want to contribute to projects that do more than celebrate the beauty and strength Ukraine already possesses. I want to help share our country with the world and unlock even more of the potential of its people.
Bukovel is exactly that kind of project. It brings together the extraordinary beauty and grandeur of the Carpathians with a resort built in the years of Ukraine's independence — a place where everyone can find a little comfort and inspiration. To me, that's what the true spirit of Bukovel is all about. And that spirit finds its way into everything you create, even the smallest project for the resort.
It's also a wonderful opportunity to immerse myself in the culture of skiing and winter sports, a world that sits alongside the rich traditions of Ukrainian craftsmanship and hospitality. And all that magic is right here, within reach! How could you not fall in love with a project as inspiring as this?
— What inspires you?
— My greatest sources of inspiration are the Armed Forces of Ukraine and Ukrainian art. It's thanks to our Armed Forces that I have the freedom to express myself creatively and work alongside such a strong, talented marketing team at the resort. It's thanks to them that I can greet the dawn on Volodymyrska Hill in Kyiv or watch the sun rise over Polianytsia!
Every new day gives me another opportunity to grow, create and find happiness. And I'm especially grateful that we can give something back to the men and women defending our country by welcoming them to our resort, where they can rest, recharge and draw strength from the mountains.
When it comes to art, I'm particularly inspired at the moment by Yakiv Hnizdovskyi, the Ukrainian artist and printmaker who spent much of his life outside his homeland. There's something remarkable about his prints of sheep, trees and cats. Looking at them, I almost feel as though I'm wandering through the Hutsul Land Ethnopark or following a hiking trail towards Mt. Syniak.
— What would you like to wish your colleagues and everyone connected with Bukovel?
— Above all, I wish resilience to my colleagues, everyone visiting the resort and all my fellow Ukrainians as we navigate these difficult times. I hope we can liberate every part of our occupied territory as soon as possible, and that all those held captive can finally return to their families, loved ones, friends and hometowns.
There's still so much work ahead of us, but I know we'll get it done. And when that day comes, we'll be able to board a train in a free Sevastopol, Berdiansk or Nova Kakhovka, settle into a comfortable sleeper compartment with a cup of fragrant tea, and travel all the way to Tatariv-Bukovel station.